Day Commercial
Building information
- Project Scope: Shopping Center Facade Design – Safadasht, Iran
- Area: 2,000 m²
- Design Team: Mostafa Farid, Saber Arjmand
- Category: Commercial
- Design Style: Neoclassical
- Year: 2016
Overview
Day Commercial is a shopping center located in Safadasht Industrial Town, Iran, consisting of 12 individual retail units. The facade was designed by Farid + Arjmand Architects with the goal of creating a unified architectural identity while allowing each commercial unit to maintain its individual presence.
From the earliest stages of the project, one of the primary design challenges was developing a facade system that could accommodate storefronts of different widths while preserving a consistent architectural language across the entire commercial complex.
About the Shopping Center Design
The architectural approach focused on establishing visual order, rhythm, and continuity throughout the development.
Designed in a Neoclassical style, the facade relies on symmetry, carefully proportioned architectural elements, and repeated compositional principles, allowing the shopping center to be perceived as a single architectural entity rather than a collection of unrelated retail units.
Design Beyond the Facade
One of the project’s key architectural proposals extended beyond the building envelope itself.
The generous pedestrian space in front of the property was considered an essential part of the overall design strategy. Instead of focusing exclusively on the facade, the project sought to enhance the public realm by creating an environment that encourages pedestrian activity, social interaction, and a vibrant commercial atmosphere.
Integrated Signage Strategy
Commercial signage was incorporated into the architectural design from the very beginning of the project.
Dedicated signage zones were integrated into the facade composition, allowing each retail unit to display its identity while maintaining the overall architectural harmony of the building. This approach prevents visual clutter and ensures that advertising elements complement rather than compete with the architecture.
The result is a commercial facade that successfully balances the functional requirements of multiple retail businesses with a unified architectural identity and a refined urban presence.
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